Our brains are wired to respond to emotional content, so start with story.
Stories can serve
One of the best ways to take care of your audience is to share something that matters deeply to you.
Stories can be short
We don’t need mountains of background material. Instead, focus on the main points you want to share.
Stories can connect
When you tell a story, you’re being vulnerable and vulnerability breeds trust.
“Everything changes when you start with story.”Kymberlee Weil
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