RULE: Confused people do not take action. Be specific in your Talk with regards to benefits, timelines, and actions the listener can take NOW.
If you want to inspire action, your audience needs to understand exactly what they can do in the clearest terms possible. What is the first step they can do and when can they do it?
Paint a clear and vibrant picture of what the new reality looks like, if they do what you are asking them to do. What are the benefits to taking action?
You can invite them, challenge them or maybe event dare them to act. Taking action should not be a nice to do…consider how you can drive your audience to actually take a step forward.
Vagueness is the enemy of action. Be specific and clear.”Kymberlee Weil
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